Social Media is a way to be in touch with current and future customers, but it is very important to understand that is not the base of any marketing strategy, that your website must remain solid and updated and that we are going to use social media to deliver a message and generate a reaction from the audience.
To do that here you have 5 ways to gain more attention and generate more leads:
1.- Be Authentic
Is hard to find authentic and honest content on social media this days. People is tired of watching the same videos, the same content, the same ideas over and over again.
When sharing your content always ask yourself. Would I share this with my friends and colleagues? Would I like this post? If your answer is No, then don’t post that, instead find something relevant to share with your audience.
2.- Educate Your Audience
On the Selling process, known, like, trust buy, repeat, referrer. People find valuable content that generate trust before buying. These days with information flooding the media it is imperative to educate your current and future customers with new ways to improve their life and business using your products or services and giving them tips to generate solutions for their needs.
Make sure you are very specific on what you want to share and achieve and go straight to the point. Consider this as your elevator speech, no more than 60 seconds in length and you will generate full attention to your posts.
3.- Generate Presence
Having a Facebook profile this days or a twitter account is not enough, at least make sure you have a profile on the top social media channels. Facebook, Twitter, LinkedIn, Pinterest, Google + and Youtube. And understand how each channel works and interact with their users.
Your post on Facebook wouldn’t work the same on LinkedIn or Pinterest and vice versa. If you feel you need more help with this point visit www.mile77.net and find valuable tips and ways to generate more traffic using social media.
4.- Use Analytics
As I mentioned on point #3, what works on one channel may or may not work in another. But what you should be doing is tracking your success by using the analytics that each tool offers. You will learn what, when, and which formats your people like your post better. For example: If you post a 30 sec length video you can generate around 3,000 views within 5 minutes, rather than 3 views from the same content in text format or a picture. This is not a rule, that’s why you have to analyze how your audience is reacting to you.
On point #2 I mentioned about the selling process. Focus on generating trust and making sure that what you offer will provide a solution for your customers needs. Identify your target market, understand whom are you talking to, and generate content for that specific audience. Once you have their attention don’t forget to add a call to action, like subscribing to your newsletter, or sending a question or inquire.
Your goal is to open a communication channel between you and your prospects and keep it open to create a lasting relationship.