1 2 3 4 5 6 7 8 9 10 11

Category Archives: Social Media

5 Ways To Attract More Traffic To Your Website

5 Ways To Attract More Traffic To Your Website

Having a website this days is not a luxury any more  for any business, no matter the size of the business, you need to be online and make sure you can get found quick.

At the agency we deal every day with small and medium sizes business with brand new or really old websites chasing the same goal. Attract traffic to their websites and generate new leads and convert more sales.

But most of them face the same problem, lack of knowledge to determine what to do with their websites and social media profiles, and lack of time to learn and generate content or update their website on a daily basics.

This is why I consider very important to at least understand and consider this 5 ways to generate more traffic to your website:

1.- Create and Promote A Blog

Starting a blog not only gives you the benefit of positioning  you and your company as an authority on your field, but also increase the amount of traffic generated and re-directed to your website.

I encourage you to at least post one blog a week about interesting topics your customers could find attractive and educative. The main point of a blog is to share and educate future prospects and earn their trust.

Make sure your blog is inside your website or linked to your website to make it even more effective.

If you don’t have a blog, GET HELP, AND START ONE!

2.- Social Media Marketing

Social Media is key player when sharing information, if you’re not using Social Media to connect with more people and educate future prospects or just to be in touch with current customers, please STOP! Reading right now and open your twitter, Facebook, Instagram Linkedin, Pinterest and Google + account right now!

Is very important to understand that social media is to SHARE information, to EDUCATE customers and to GENERATE, trust. With social media marketing people get to know you, like you and trust you, by the time you want to sell them something, they’re sold already.

We get leads every day from different social media accounts telling us they like what we are posting or that they saw a picture that inspired them and they ask for a quote and most of the time we close those deals, Why? Because we previously earned their trust.

3.- Key Word Research

We all use search engines like Google, Bing or Yahoo to find products, companies and services trough the web. Make sure you develop your content around those keywords, this will make your website most likely to be found online. Make your keyword research in order to determine which words are your best choice to use.

The reason to have a website is to be found online, generate trust and earn new follower,fans and customers.  Make sure you can be found!

 

4.- Page Optimization

Optimization is very important aspects of being found online, is not what you see the only thing that matters, but the optimization that is behind what you see is what makes the difference between being on the first and second page of Google.

Many companies have only their first page optimized in all aspects, design, code, description, key words, images etc, and don’t put as much attention as needed on the rest of the pages, this make a website to be weak and poor for search engine results.

5.- Link Building

I’m sure link building is the most unconsidered aspect of this 5, this days. People create their website, and social media accounts and that’s it.

That’s why blogging is very important, it generate links to your website on every blog article you post.

Find ways to generate more links, find a way to be guest author on someone else blog, share as many links of your website and content as possible ( always valuable content ) so people can share your post and you will be spreading information about your business on the web.

Today we have prospect who’s main problem is that they have a not well created and designed website and their business depends on being found online, and actually you cant’ find them. They are facing financial issues due this situation. We will apply this 5 aspects if we get hired, and prepare a case of study and share the results with you. Keep in touch will let you know soon more about this future customer of us.

Why Marketing is important? 3 steps to start creating brand Awareness

Why Marketing is important? 3 steps to start creating brand Awareness

I was talking to a potential customer just the other day, who was telling me that his business was not doing as good as he was expecting; and trust me when I tell you this company does quality work.

I then asked, “What type of marketing are you using to promote your business?” And like many other people I have come across he said, “I have no marketing but I get leads from some of my current customers”. This is a very common answer and I have met people who say they don’t need marketing and perhaps that is why they are no longer in business today.

This may be no surprise but let’s use Mc Donald’s fast food restaurants as an example. As many know Mc Donald’s is the #1 fast food chain worldwide, anyone ranging in ages of 4 or less to 99 or above years of age knows who they are. Why are they large and super successful if any random one of us can easily turn on the stove and make a burger? Well I have the answer for you…

Marketing is everything.

That’s the reason why no matter how good or bad the product or service may be, people will not know who you are or if you are in business or not. How will anyone want to purchase something from you if they don’t even know you exist? Does this make sense to you?

After several years helping customers I have realized that there are 3 vital steps that help; here they are.

12593781_1086014084793366_3080246314907086219_o

1- Get a professional Logo

Please, please, please stop pretending you are a professional power point, paint or amateur Photoshop designer. I haven’t met yet a successful brand with a cheap logo.

You should think of the creation of a Logo as science and not just some type of drawing with circles and lines. Do your business a favor and invest in getting a first class type logo, this will either make you or break you.

Have you ever tried getting a job while looking unprofessional? If you have then just skip this post, maybe business is not for you my friend. However if you know that looking professional is important then you realize my point. People must find your logo attractive at the first sight and your chances of having greater success are higher. Make that first impression strong enough and stand out.

12509455_1007496992645076_4980863902916178690_n

2- Get a Responsive Website for your business.

The number one mistake the majority of business owners is thinking that a business website is not important. Websites generate trust in your potential customers. If they hear about you, the first thing they will more than likely do is go to your webpage and more than likely want to do business with you. Make sure your website is responsive or includes tablet and smartphone versions so people can navigate appropriately. Do not try and become a website programmer overnight. No matter how easy you think it is, you need to understand how making a website works, how it will look good and function for the good of your business.

imac-606765_1920-2

3- Try Social Media

Having a Facebook Page or a Twitter account is not a plus anymore. If you are in business, you better make sure that people can easily find you; the easier the better. But having a Facebook account, Twitter, Instagram or anything else is simply not enough these days. Learn how this platform works from A thru Z if you want your business to thrive.

Another step you should avoid is mixing your personal life with your business profile. If someone joins your Facebook page for example and or another social media site you may have, it’s because they are interested in your work, and not your personal life. Clients are not interested in knowing you had a good or bad day, or if your daughter likes to eat hamburgers for lunch. Nor do they want to see pictures of your grandmother visiting from out of town. If you understand this then you are on the right track when it comes to proper usage of social media for your clients.

If possible, hire a marketing specialist. They do not need to be expensive, just make sure they know what they are doing. Be sure to learn from them and share that material with others.

It’s been said that if people like you they will talk to you; but if people trust you, then they will do business with you.

Being a business owner is not for everyone but if you are, congratulations! I understand the sacrifice and efforts you have made in order to be where you are.

5 Ways To Get More Attention Using Social Media

5 Ways To Get More Attention Using Social Media

Social Media is a way to be in touch with current and future customers, but it is very important to understand that is not the base of any marketing strategy, that your website must remain solid and updated and that we are going to use social media to deliver a message and generate a reaction from the audience.

To do that here you have 5 ways to gain more attention and generate more leads:

1.-  Be Authentic

Is hard to find authentic and honest content on social media this days. People is tired of watching the same videos, the same content, the same ideas over and over again.

When sharing your content always ask yourself. Would I share this with my friends and colleagues? Would I like this post? If your answer is No, then don’t post that, instead find something relevant to share with your audience.

 

2.- Educate Your Audience

On the Selling process, known, like, trust buy, repeat, referrer. People find valuable content that generate trust before buying. These days with information flooding the media it is imperative to educate your current and future customers with new ways to improve their life and business using your products or services and giving them tips to generate solutions for their needs.

Make sure you are very specific on what you want to share and achieve and go straight to the point. Consider this as your elevator speech, no more than 60 seconds in length and you will generate full attention to your posts.

 

3.-  Generate Presence

Having a Facebook profile this days or a twitter account is not enough, at least make sure you have a profile on the top social media channels. Facebook, Twitter, LinkedIn, Pinterest, Google + and Youtube. And understand how each channel works and interact with their users.

Your post on Facebook wouldn’t work the same on LinkedIn or Pinterest and vice versa. If you feel you need more help with this point visit www.mile77.net and find valuable tips and ways to generate more traffic using social media.

 

4.- Use Analytics

As I mentioned on point #3, what works on one channel may or may not work in another. But what you should be doing is tracking your success by using the analytics that each tool offers. You will learn what, when, and which formats your people like your post better. For example: If you post a 30 sec length video you can generate around 3,000 views within 5 minutes, rather than 3 views from the same content in text format or a picture. This is not a rule, that’s why you have to analyze how your audience is reacting to you.

 

5.- Convert

On point #2 I mentioned about the selling process. Focus on generating trust and making sure that what you offer will provide a solution for your customers needs. Identify your target market, understand whom are you talking to, and generate content for that specific audience. Once you have their attention don’t forget to add a call to action, like subscribing to your newsletter, or sending a question or inquire.

Your goal is to open a communication channel between you and your prospects and keep it open to create a lasting relationship.