Having a website this days is not a luxury any more for any business, no matter the size of the business, you need to be online and make sure you can get found quick.
At the agency we deal every day with small and medium sizes business with brand new or really old websites chasing the same goal. Attract traffic to their websites and generate new leads and convert more sales.
But most of them face the same problem, lack of knowledge to determine what to do with their websites and social media profiles, and lack of time to learn and generate content or update their website on a daily basics.
This is why I consider very important to at least understand and consider this 5 ways to generate more traffic to your website:
1.- Create and Promote A Blog
Starting a blog not only gives you the benefit of positioning you and your company as an authority on your field, but also increase the amount of traffic generated and re-directed to your website.
I encourage you to at least post one blog a week about interesting topics your customers could find attractive and educative. The main point of a blog is to share and educate future prospects and earn their trust.
Make sure your blog is inside your website or linked to your website to make it even more effective.
If you don’t have a blog, GET HELP, AND START ONE!
2.- Social Media Marketing
Social Media is key player when sharing information, if you’re not using Social Media to connect with more people and educate future prospects or just to be in touch with current customers, please STOP! Reading right now and open your twitter, Facebook, Instagram Linkedin, Pinterest and Google + account right now!
Is very important to understand that social media is to SHARE information, to EDUCATE customers and to GENERATE, trust. With social media marketing people get to know you, like you and trust you, by the time you want to sell them something, they’re sold already.
We get leads every day from different social media accounts telling us they like what we are posting or that they saw a picture that inspired them and they ask for a quote and most of the time we close those deals, Why? Because we previously earned their trust.
3.- Key Word Research
We all use search engines like Google, Bing or Yahoo to find products, companies and services trough the web. Make sure you develop your content around those keywords, this will make your website most likely to be found online. Make your keyword research in order to determine which words are your best choice to use.
The reason to have a website is to be found online, generate trust and earn new follower,fans and customers. Make sure you can be found!
4.- Page Optimization
Optimization is very important aspects of being found online, is not what you see the only thing that matters, but the optimization that is behind what you see is what makes the difference between being on the first and second page of Google.
Many companies have only their first page optimized in all aspects, design, code, description, key words, images etc, and don’t put as much attention as needed on the rest of the pages, this make a website to be weak and poor for search engine results.
5.- Link Building
I’m sure link building is the most unconsidered aspect of this 5, this days. People create their website, and social media accounts and that’s it.
That’s why blogging is very important, it generate links to your website on every blog article you post.
Find ways to generate more links, find a way to be guest author on someone else blog, share as many links of your website and content as possible ( always valuable content ) so people can share your post and you will be spreading information about your business on the web.
Today we have prospect who’s main problem is that they have a not well created and designed website and their business depends on being found online, and actually you cant’ find them. They are facing financial issues due this situation. We will apply this 5 aspects if we get hired, and prepare a case of study and share the results with you. Keep in touch will let you know soon more about this future customer of us.